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A Guide to Brotherhood,
Loyalty, and Living with Respect

BROHEART

Real men. Real brotherhood.
Real purpose.

bro was never the problem.

I hope we can reclaim the real meaning behind the word

‍bro: brotherhood.

HUMILITY.
banter.
courage.
camaraderie.

Choose your BroHeart

Signed Edition
Signed by Andy
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Original Edition
Paperback
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Ebook Edition
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BroHeart Bundle
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Audiobook Edition
Audio Book
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Praise for BroHeart

Sup, bro? Bro has become such a go-to word across the world for friend or acquaintance. I’ve often felt like its true meaning has been lost in translation along the way, and thus “brotherhood” has lost its true value. Andy touches on this in his exploration of the world as men live it today. Being a man today, having experienced the majority of my maturing in the early nineties, the lines of what’s acceptable and what’s not are very blurry. Being a positive role model is not something I can honestly say I dreamed I would be, but I am proud that I can offer inspiration across the globe whilst still understanding the “brotherhood” values.

Chi Lewis-Parry
British actor, former MMA fighter, and stuntman, best known as the infected Alpha, Samson, in the horror films 28 Years Later and 28 Years Later: The Bone Temple

Success is far more fulfilling when you're bringing others up with you. The strongest men I know recognize that leadership, humility,  commitment to personal excellence and gratitude yield some powerful results. BroHeart will challenge you into becoming a better version of self and I believe every young man and grown man should read this book.

Phil Heath
Seven-time Mr. Olympia winner. Inducted into the International Sports Hall of Fame 2024.

I’ve had the pleasure of knowing Andy as a colleague and a friend, and what strikes me most is that BroHeart isn’t theory for him; it’s how he actually moves through the world. We’re living in an era where the loudest voices in the “manosphere” are selling anger and dominance as the blueprint for manhood. Andy offers something braver: a redefinition of masculinity rooted in kindness, loyalty, respect, and love. This book isn’t a self-help checklist. It’s a mirror held up to a culture that’s lost its way, and a genuine, lived example of what brotherhood can look like when it’s done right. Andy is the proof before the pages.

Chris Herbert
CEO of Ten10 Management and founder of the Spice Girls

At Vivobarefoot, we often say we’re in the business of helping people reconnect—to nature, to themselves, and to one another. Andy Jackson reminds us that the same is true of masculinity. BroHeart is a warm, courageous invitation to rediscover that strength and kindness have always walked hand in hand. I hope this movement reaches far beyond these pages.

Galahad Clark
CEO and co-founder of Vivobarefoot

Throughout my career, I’ve had the privilege of working with world-class athletes, artists, and business leaders. The people who leave the greatest legacy are rarely the loudest; they’re the ones who combine resilience with humility, ambition with kindness, and success with a genuine commitment to lift others up. BroHeart is a timely reminder that real strength is found in character, loyalty, and friendship. Andy has written an important book that I hope inspires the next generation of young men to lead with both courage and compassion.

Luke Lloyd-Davies
Chief Growth Officer at Sela, Former Family Office Executive, Chairman Rocket Sports, Venture Investor, and Emmy Award-winning Producer

I don’t think of myself as the BroHeart. To me, BroHeart is much more a movement, a reminder that strength, laughter, loyalty, and kindness can coexist. I just try to live it.


— ANDY JACKSON

Lead with Heart
The world needs more men who do.